FlyteVu has partnered with the CMO Club to bring you the audio series: Brands Backstage. This series gives brand marketers an inside perspective on how some of today’s top music artists think about partnerships.
In this episode:
- We introduce Sara Evans, who has had five #1 singles, sold millions of records, and won the Academy of Country Music’s Top Female Vocalist Award.
- We discuss the power of an authentic connection to a brand in order for it to be believable to consumers.
- We speak with Sara on how she has been passionate about every brand she has partnered with and why those campaigns have been successful.
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