CHALLENGE

Connect Anheuser-Busch and their line of brands (Bud & Bud Light) to authentic talent partnerships.

SOLUTION

With the help of FlyteVu and Synergy, Bud and Bud Light launched live / content-driven initiatives and built memorable moments with consumers that only Anheuser-Busch could provide.

RESULTS

 

Stage Coach

For the 2016 music program, FlyteVu powered a once-in-a-lifetime Stage Coach Festival moment.  Sam Hunt flexed his genre-blending muscles by inviting Snoop Dogg, G-Easy, and Bebe Rexha on stage to inject the country music festival with surprise doses of rap and pop.  The on-stage performance and toast reached more than 500+ million through live audience, social media, and VICE TV partnership.

 


 

Battle at Bristol

To celebrate the 150k+ college football and country music fans at Bristol Motor Speedway, FlyteVu along with Synergy and Anheuser-Busch presented Sam Hunt & Jon Pardi as a part of the pre-show festivities.

 


 

Partnerships

FlyteVu brought together Budweiser and Thomas Rhett on his summer road trip to roll out one-of-a-kind experiences for fans with a digital content series and surprise performances across the country.

 


 

Bud Events

FlyteVu has worked with Synergy/Bud to deliver some of today’s top country talent for events throughout the year including the Super Bowl, SAMCOM, Bud Light Convention, and more.

 

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