CHALLENGE

Amplify ClassPass’s New Year’s campaign by featuring influencers in the marketing assets that are making an impact in the fitness space and capitalizing on the prime season of fitness, with January being the most pivotal month for new client acquisitions.

SOLUTION

Secure top fitness talent to execute the brand’s first-ever influencer campaign with a creative, interactive photoshoot to use images and video in a multi-channel ad campaign. Fitness influencers included Olympic gold medalist and Founder of FYT Life, Shawn Johnson, DJ, Author and Founder of HBFIT, Hannah Bronfman, yoga instructor & body positivity advocate, Jessamyn Stanley, and 4x American Ninja Warrior and movement artist, Nicholas Coolridge.

RESULTS

Over 1.2 million impressions


Brand met goal for total subscriber count


Over 100,000 users from influencers pages


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