CHALLENGE

Amplify Cracker Barrel’s brand as the top seller in the country for physical music, and a leader in the millennial pop culture conversation as a brand invested in music with a focus on sharable engaging content.

 

SOLUTION

Each month, Cracker Barrel partners with an up and coming artist to broadcast a special live performance from Cracker Barrel’s Warehouse. Each acoustic performance is streamed to Cracker Barrel’s Facebook as well as the artist’s page for maximum viewership. The Warehouse sessions give artists, across all genres, an avenue to promote their music to a wider audience, while providing Cracker Barrel consumers with a versatile selection of new music.

RESULTS

Over 3 Million social impressions on each video


Establishes Cracker Barrel as a tastemaker for new music


Generated brand awareness and impressions through artists’ followers on a global level


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