CHALLENGE

Incorporating Cracker Barrel into an existing consumer-facing conversation that aligns with one of its core brand values of creating and cherishing meaningful family memories. To encourage fan engagement across digital platforms.

 

SOLUTION

Cracker Barrel partnered with Scotty McCreery to tell the story of the lead single from his new album Seasons Change, “Five More Minutes” by inviting fans to submit videos showing people they cherish and would love to spend five more minutes with. Together, Cracker and Barrel and McCreery curated a one-of-a-kind music video featuring his No. 1 hit song and a heartfelt collection of fan memories.

RESULTS

10,00 organic views in first two hours


100 fan video submissions in less than two weeks


5.4M social impressions


686K video views on Facebook in less than 2 weeks

 

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