CHALLENGE

Build a music marketing platform to increase brand awareness, drive new gym memberships, and build loyalty with Snap Fitness’ existing member base. Partner with talent who authentically lived a healthy lifestyle and aligned with “America’s Fitness Brand.”

SOLUTION

With the help of FlyteVu, Snap Fitness partnered with Thomas Rhett, who is known for his dedication to fitness and family values. FlyteVu helped build a 360 degree marketing campaign around his single, “I Feel Good”.

RESULTS

Snap Fitness integrated the campaign assets across all fitness marketing materials, in-gym assets, website, social media platforms, and TV/digital commercial spots.

 

S1M+ Earned PR Impressions


325K+ Total Video Views


SM+ Social Media Reach


$10,000 donated to Folds of Honor


50+ Radio Winners

 

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