CHALLENGE

Integrate Bumble’s theme of female empowerment through music in an already saturated space during South By Southwest.

 

SOLUTION

Partner with country superstar Keith Urban, whose recent single “Female” aligns with Bumble’s brand and message, to create custom content, as well as a branded pop-up experience and performance at Stubb’s in Austin, TX. By combining Bumble’s mission of empowerment and Keith Urban’s new music, the one-of-a-kind partnership also curated content for Bumble’s social platforms which, helped further spread Bumble’s female-first message.

RESULTS

Exclusive story on People.com


One-on-one Q&A with Keith Urban and Bumble for exclusive branded content


Capacity filled venue at Stubb’s engaging with the brand


LETS TALK

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MORE WORK

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Bumble CMA Music Fest 2017