CHALLENGE

Further promote the Red Cross Home Fire Awareness program and volunteer efforts in September, National Preparedness Month, as well as Home Fire Safety Month, an initiative to install 1 million smoke alarms in homes around the country.

SOLUTION

Partner with local sports celebrities to lead Red Cross volunteers in Hometown Smoke Alarm Install in low socio-economic neighborhoods in 4 major markets – LA, New York City, Philadelphia, and Atlanta.

RESULTS

FlyteVu created the first-ever People Shop’s exclusive celebrity-curated charitable collection by pairing Gwen Stefani and The Red Cross to create the Red Hot Collection! Stefani curated custom products including her signature fragrances, a limited edition tote bag, and a custom box of chocolates. All proceeds benefited the Red Cross Home Fire Safety program.

 

CAMPAIGN GENERATED

5M Social Media Reach


Social Media Support from over 30 digital influencers


50M+ Earned Media Impressions


Over $25,000 in donations raised

 

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