CHALLENGE

Launch Bumble Bizz, the new in-app offering within the Bumble app for networking and business professionals, in an exciting way to gain consumer loyalty, national press, and compelling content.

 

SOLUTION

Secure A-list talent to host a launch dinner for business professionals, entrepreneurs, media and female leaders to brand Bumble Bizz as a one-of-a-kind networking platform that promotes the female-first Bumble mission. Priyanka Chopra, Kate Hudson and Karlie Kloss partnered with Bumble Bizz to co-host the event, alongside Bumble CEO and Founder Whitney Wolfe Herd, with a surprise musical performance by Fergie. Each host shared their professional journey and lent their voice to the importance of women in business.
 

 
 
Additionally, FlyteVu secured talent Laura Brown, Editor-in-Chief of InStyle, Payal Kadakia, founder and Executive Chairman of ClassPass, Steph Korey, co-founder and CEO of Away, Jillian Hervey and Lucas Goodman of LION BABE and Alli Webb, founder of Drybar, to partner with Bumble Bizz and launch the “One Connection” content series. The series highlights the ‘one connection’ in their life that inspired and encouraged them throughout their business journey.

RESULTS

Over 505M earned media impressions


A-list talent hosts Priyanka Chopra, Kate Hudson and Karlie Kloss with surprise musical performance by Fergie


Over 100 high-level business professionals attended the event


Exclusive interviews with Elle, Glamour, InStyle, Vanity Fair, Vogue, and PopSugar

 

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