CHALLENGE

Create a one-of-a-kind interactive experience for students at a winning university to build further brand awareness, loyalty, and create a highly shareable atmosphere in a way that had not been done before. The winning school, West Virginia University, was chosen via the VSPink app through direct student voting and the event was to be executed within only 6 weeks of announcing the location.

 

SOLUTION

Build and activate VS PINK’s first ever sensory experience and fully immersive brand activation, PINK Nation University. FlyteVu created an event that touched the young and fun VSPINK consumer in an exclusive, intimate and interactive way. PINK Nation University provided students with hands on opportunities including building their own VSPink scent, black light mural walls, floor to ceiling candy rooms, custom donut wall, daily artist performances by Thirdstory, Ravyn Lenae, and Corey Harper, outdoor games hosted by trick shot champion Brodie Smith, and more. Over 3,000 Students had the opportunity to win prizes and freebies as they interacted with the space and connected with the brand in a new and authentic way. Thursday evening the event culminated with an exclusive Dustin Lynch performance at PINK Nation University. This event was an experience of a lifetime and allowed students exclusive access by following VS PINK brand socials.

RESULTS

Over 3.2k direct consumer touch points


Over 750,000 direct engagements with artist and talent socials


Over 29k in product giveaways


800 pounds of candy


3 days of AWESOME!


Exclusive talent performances 

 

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