CHALLENGE

Create compelling content during the highly convoluted holiday season and drive fans to purchase artist albums at Cracker Barrel store locations nationwide and online.

 

 

SOLUTION

Partner with GRAMMY Award-winning superstar Kelly Clarkson and country music singer/songwriter Brett Eldredge to create captivating and engaging performance videos of their new songs, as well as holiday classics, to reach Cracker Barrel’s millennial audience while still connecting with their core consumer. Taking place on an intimate holiday set, Kelly and Brett performed four songs as part of Cracker Barrel’s “Rocking and Stocking” content series. Eldredge slowed it down with performances of “First Noel” and “Have Yourself A Merry Little Christmas” from his debut holiday album “Glow,” while Kelly Clarkson brought the energy with songs “Christmas Eve,” as well as “Heat,” “Meaning of Life” and “Love So Soft” from her eighth studio album “Meaning of Life.”

RESULTS

Over 103 million earned media impressions


Talent interview exclusives with Entertainment Tonight and Taste of Country


6 million total combined video views


Exclusive content for Cracker Barrel with two of the biggest names in music


LETS TALK

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MORE WORK

Cracker Barrel

'Five More Minutes' Music Video

Enterprise

Share the Code. Hit the Road