CHALLENGE

Spotify engaged FlyteVu to help bring Keith Urban’s top streaming fans together in an intimate way through a unique event to celebrate his new album Graffiti U.

 

SOLUTION

Transform a space in Nashville into a one-of-a-kind venue and art installation supporting Urban’s album experience and visuals. Fans interacted with highly social and shareable murals and pieces of art that incorporated the lyrics from each song. Keeping with Spotify’s “Fans First” program, these guests got the opportunity to listen to Keith discuss the Graffiti U before it was released and watched an intimate performance that included a surprise serenade to his wife Nicole Kidman. To culminate the evening with the ultimate fan experience, Urban met attendees and interacted with the crowd.

RESULTS

National media coverage including Ellen, E! News, People.com, Huffington Post and more


Talent Instagram post received more than 700K views

 

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