Create a festival activation at the 2016 ACM Awards to accomplish the following objectives:
- Targeting a new millennial audience and guest
- Increasing the brand’s digital footprint
- Raising brand awarenes
- Furthering brand loyalty as a music retailer
- Creating a strategic social conversation
FlyteVu launched the first ever Content Creator Studio and paired 6 of today’s top Social Influencers, each selected to target a different audience, with Over 40 Country Music Stars at the 2016 ACM Awards Party for a Cause Festival. Each influencer hosted a thematic ‘pod’ inside the Content Studio that aligned with a core attribute of the Cracker Barrel brand and curated content for three days to host on various platforms.
Over 25 pieces of original content with organic Cracker Barrel integrations were posted in 72 hours to influencer and brand digital channels. By way of this organic content, Cracker Barrel reached a previously untapped audience and expanded their online footprint through multiple social and digital platforms.
The blend of pairing social influencers with superstar acts like The Band Perry, Luke Bryan, Kellie Pickler, and Kimberly Schlapman of Little Big Town, helped generate an authentic connection to millennials, which resulted in over 40 million brand @ mentions on Twitter alone.
The 2-week campaign combined with influencer/artist’s posts and PR reach garnered over 250 Million earned impressions.
SOCIAL MEDIA STARS POSTS RESULTED IN OVER…
7.5M Vine Loops
1.5M YouTube Views
370K Instagram Likes
38K Facebook Likes
Covered in FORBES, Yahoo!, Mashable, Inc, Adweek, and other trade outlets as a “First of it’s Kind”.
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