CHALLENGE

The American Rag brand found exclusively at Macy’s wanted to create and launch a Summer influencer campaign to create unique content, engage their core consumer, support their Summer festival collection.

SOLUTION

FlyteVu helped HYFN curate “The Rag Pack” and engage four digital influencers: Alexa Losey, Jake Foushee, Danielle Bradbery and Vivian Vo-Farmer. These influencers attended four major music festivals including Coachella, SXSW, Lollapalooza, Governor’s Ball, and Panorama to complete assignments around the theme “Own the Moment” on behalf of American Rag. Each influencer authentically integrated American Rag into the music festival scene in order to raise awareness, increase social engagement and brand affinity. The cast of powerful influencers created fun, authentic content on their social platforms that was also shared on the brand’s official accounts

RESULTS

The campaign was so successful that American Rag decided to continue in the Fall with “Expanding The Pack” and “Holiday Shorts.”

This campaign spanned 8 weeks and asked young musicians and digital influencers: Kane Brown, Christian Del Grosso, Alexandra Thomas, Gabe Erwin, Trevor Jackson, Keaton Milburn, and Alex G to share their new life experiences for one week, continuing the “Own the Moment” theme. From “moments” like album releases to college midterms, American Rag clothing was showcased by influential talent directly to their fans and core target customers for the brand with over 35 original posts.

“Holiday Shorts” winter campaign will highlight the brand’s unique line of holiday onesies and ugly holiday sweaters. Influencers are cast as characters to post an original video on social media to show off the apparel under two themes: Holiday Onesies in Everyday, Ordinary Situations and Unofficial Sponsor of Ugly Holiday Wear.

 

RAG PACK RESULTS

Over 1Million+ Social Engagements

 


 

FESTIVALS ATTENDED

Coachella

Governors Ball

Lollapalooza

Panorama

SXSW

 

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