CHALLENGE

Launch Tennessee Tourism’s Snapchat channel. Engage millennials and communicate that Tennessee is the place to travel for music.

 

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SOLUTION

Partner with Garth Brooks, who was set to earn his 7th Diamond Award from RIAA, making him the best-selling U.S. solo artist of all time (surpassing The Beatles) to bring the prestigious honor to Tennessee, the birthplace, and home of his music career. Create a free celebration event where fans gain entry via Snapchat’s channel.

RESULTS

31,000 followers in 24 hours


Tickets sold out in under 3 minutes


6.2 million Snapchat views over two weeks


Fans visited from 42 states and 5 countries


Generated $701,964 in tourism revenue


Over 700 Million earned Media Impressions

 

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