CHALLENGE

Incorporate Bumble into a pop culture moment that increases acquisition and further exemplifies the brand as a leader in social connections across dating, friendship, and business.

 

SOLUTION

FlyteVu partnered Bumble with BET, a trailblazer in the media space, for the first ever BETHer Awards to celebrate the accomplishments of women of color across various industries including technology, music, television, and activism, hosted by actress and singer Brandy. In addition to onsite branding, a hive bar, a highly sharable photo moment to ‘Bee the CEO,’ Bumble also gave out its own award, the First Mover Award, presented to award-winning journalist Elaine Welteroth, who has spearheaded her career path in an empowering way. Additional award recipients included Bozoma Saint John, Chief Marketing Officer at Endeavor, Actress Yvonne Orji, Musician Sheila E., Actress and Entreprenuer La La Anthony, and tech maven Angela Benton. The evening’s ticket sales benefitted WEEN, Women in Entertainment Empowerment Network.

RESULTS

Over 76 million media impressions


On air coverage with BET


Hundreds of inspired women in attendance

 

LETS TALK

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