CHALLENGE

Enhance brand affinity and increase acquisition for Bumble on college campuses in a fun and engaging way.

 

 

SOLUTION

Develop a surprise and delight program, Bumble Beats, for college campuses by partnering with artists who are performing nearby.  At SMU, The Chainsmokers surprised a group of Bumble users on campus where they got to meet, take pictures and win tickets to their concert in Dallas that night.

RESULTS

Over 4M social impressions


Increase in Bumble downloads on SMU’s campus


In-App card created where users could win tickets to The Chainsmokers European Tour

 

LETS TALK

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MORE WORK

Snap Fitness

I Feel Good Challenge

Journeys

Journeys Off to Prom