CHALLENGE

Support and build awareness around Cracker Barrel’s limited-time fall menu, ‘Tried and True Made New,’ that featured a fresh twist on the restaurant’s traditional menu items.
 

 

SOLUTION

Partner with Mason Ramsey, who became a household name after a video of him yodeling at Walmart went viral, to showcase classic country songs in a fresh and moden way. Ramsey put his ‘fresh twist’ on several country classics including ‘Lovesick Blues,’ ‘Hey, Good Lookin’, ‘I Saw the Light,’ and ‘Peggy Sue,’ which told the story of what ‘Tried and True Made New’ sounds like.

RESULTS

7 million impressions on socials


4 million earned media impressions


1.8 million views and 114K engagements


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