CHALLENGE

Execute an event during one of the most saturated weekends surrounding Coachella music festival and further increase awareness of the Bumble platform with females 18-34 years old.

 

SOLUTION

Create a one-of-a-kind thematic and exclusive event that tells a story for Bumble in a brand new way. Winter Bumbleland brought together the heat of the desert with the chill of the winter to make opposites attract for the perfect connection. Bumble created an engaging opportunity for app users to escape the heat with a glacier pool, tubing run, custom 3D image mapping igloo experience, snow-filled décor and activities, ski lift animated photobooth, winter themed cocktails and bites and more. Festival goers could only gain entry by RSVPing through the Bumble app, which raised heightened interest in the brand.

RESULTS

Winter Bumbleland was a two-day exclusive event held at a private estate in Rancho Mirage, and the only way you could RSVP was using the Bumble mobile app. Through highly shareable moments such as A-list celebrity attendance, top of the line 3D technology experiences, snow-filled décor and activities, winter themed cocktails and bites, a glacier pool, Winter Bumbleland quickly became one of the most talked about events surrounding the festival.

 

Over 1 Billion earned media impressions


Hosted by Kendall and Kylie Jenner and Ashley Graham


Elle.com and Entertainment Tonight on-site exclusives


Over 1500 people in attendance


Reached top brand awareness in Southern California Market

 

LETS TALK

To talk about a project or brief, an open position, or to simply get in touch,
please enter your details below

MORE WORK

Cracker Barrel

Cracker Barrel CMA Music Fest 2017

Cracker Barrel

Ptx & Dolly Parton “Jolene”