ARDEN

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OPPORTUNITY

Arden, a longtime white-label outdoor cushion manufacturer, was ready to make a name for itself. After years of producing durable, weather-resistant designs behind the scenes, the brand wanted to launch a consumer-facing idea that stood out in the world.

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IDEA

To prove just how weather-tough and comfort-forward Arden’s designs really are, we brought them to the one place that is outdoors all year long and seriously lacked comfort.

Red Rocks Amphitheatre is iconic. But its stone and wood bench seating? Not so much.

We created The Red Rocks Cushion: a custom-designed seat pad inspired by Colorado’s most legendary venue. Designed in collaboration with local artists and available exclusively on-site, it launched as both a functional souvenir and a cultural statement.

We also unveiled a giant version of the cushion as a hit photo opportunity, turning heads and boosting product sales among concertgoers.

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IMPACT

First-of-its-kind, artist-designed concert cushion at a major music venue.

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