ASHLEY

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"DELIVERING DREAMS" HOME MAKEOVER

We partnered with New Orleans Saints linebacker and team captain Demario Davis to help launch the Ashley “Delivering Dreams” program, supporting local families within the community.

We launched a contest to give one New Orleans family a full home furniture makeover.

The campaign generated over 2,000 emotional entries, 164 million media impressions, and one home makeover for deserving single mother, Catherine.

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IMPACT

164M+ impressions and 2,000+ entries for the Delivering Dreams campaign

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TURNED A SOFA INTO ART AT ART BASEL

We turned Ashley’s beautiful leather collection into a work of art, launching the new leather line at Miami Art Week’s SCOPE Art Show.

We partnered with global visual artist Clare Celeste to create an immersive and fully shoppable experience that reimagined the “Emilia” sofa as part of the exhibit.

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‍ASHLEY HOUSE AT SUPER BOWL WEEKEND

We transformed the Dawg House Saloon in Las Vegas into “Ashley House” — a five-day brand and music experience during Super Bowl weekend, with a game-ready lounge outfitted with the brand’s couches and recliners.

The space blended sports, music, and furniture into one immersive destination, featuring performances from HARDY, Ernest, and Cooper Alan, plus interactive shopping. All event furniture was donated to first responders, tying the moment back to Ashley’s values of community and care.

We drove passersby into the activation with an out-of-home LED display on the Resorts World facade.

We partnered with Barstool Sports’ podcast headquarters, outfitting their live stages with Ashley furniture.

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Ashley House Digital OOH

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