CLEAN CAUSE
Drink to This
Drink to This
OPPORTUNITY
CLEAN Cause, a yerba mate drink brand, donates 50% of its net profits to help people struggling with addiction get into treatment. The brand wanted to increase brand awareness and bring CLEAN Cause into the entertainment space.
IDEA
We identified and secured GRAMMY-winning artist Macklemore as an investor and the new Creative Director for CLEAN Cause. Having overcome drug addiction through treatment, Macklemore brought authenticity and a personal connection to the collaboration.
The partnership kicked off with content that engaged members of the recovery community to share their journey in a celebratory hero video.
Macklemore provided artistic direction on a new limited-edition CLEAN Cause can, digital content, and music and creative direction for the brand.
IMPACT
Highest performing video in brand history with 2.5+ Billion UMVs
"Drink to This" Film
Campaign Case Study
