In Her Court
Bumble curated a Super Bowl LIII commercial with Serena Williams to tell their message of women making the first move on a global level.
The Challenge.
Align Bumble’s mission of Making the First Move with notable talent that would amplify this message to the world.
What We Did.
To reach the community in a powerful way, FlyteVu partnered Bumble with Serena Williams, the ultimate first mover, to remind women that the ball is always in their court. Together with the first women-led creative team, FlyteVu created and launched Bumble’s debut TV ad campaign to premiere during the most viewed and male-dominated sporting event, Super Bowl LIII. This messaging was amplified through the In Her Court campaign which included social and digital content, custom microsite, and pop-up activations in markets across the country. A press campaign, including the national televised announcement of the partnership on Good Morning America, reached a global audience.