KITTY & VIBE

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OPPORTUNITY

Inclusive swimwear brand Kitty and Vibe was largely unknown outside of its core community.

To grow, it needed to increase national awareness, attract new customers, and build credibility with investors. Success hinged on identifying the right cultural partners to authentically expand the brand’s reach and relevance.

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IDEA

Founder Cameron Armstrong joined FlyteVu’s marketing incubator, which served mission-driven startups designed to take them to the next level.

We created partnerships with talent ambassadors who designed limited-edition Kitty + Vibe collections inspired by their personalities and styles. Talent ambassadors included Nicole Byer, Zoe Colletti, Olympian Sloane Stephens, and singer Haley Kiyoko. Each celebrity became a creative designer, brand ambassador, and investor.

Kiyoko launched the exclusive “Palm Dreams” collection featuring a range of styles and sizes, garnering the brand 985,000,000 impressions

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IMPACT

3B+ earned media impressions and the Highest-growing quarter in history with a 63% YOY growth in gross revenue. The collection also raised donations for The Trevor Project, donating 10% of proceeds.

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