SPOTIFY

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OPPORTUNITY

Since 2018, Spotify has brought country playlists to life through Spotify House, a destination to hear the different sounds and styles of country at CMA Fest. They came to us in year two to help take Spotify House at CMA Fest to the next level.

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IDEA

We took over Old Red, the premier music venue off Broadway in Nashville and created a four story activation.

Spotify House featured engagements for fans, industry professionals, and artists, including an Instagram-sponsored photo booth to capture reels, QR codes with an Instagram filter, and secret performance alerts through partner Digital Seat Media.

We worked with the Spotify brand team to reimagine the look and feel of the Hot Country playlist with a more modern approach to the traditional playlist.

We secured brand partner Wayfair to create an Artist Lounge that became the place to be at CMA Fest for artists and industry, as well as Sephora for artist gifting.

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IMPACT

Spotify House became home to 75+ artist performances, over 20,000 attendees, and the first-ever “Fresh Finds” artist performances, featuring unsigned country music artists.

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Spotify House Sizzle

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