UPS

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OPPORTUNITY

UPS challenged us to move the brand beyond logistics and into the cultural spotlight, creating meaningful connections with younger audiences in a way that felt fresh, relevant, and real.

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IDEA

We saw an opening at ComplexCon, the streetwear and culture festival where Gen Z and Millennial fans line up for the latest drops, and then have to figure out how to get them home. So, we partnered with the event to make UPS the official shipping partner, building four custom stations on-site and offering exclusive rates for attendees.

To deepen the impact, we partnered with Kids of Immigrants to spotlight 13 minority-owned small businesses at the festival, giving each a custom booth and surprising them with a $5,000 grant from UPS. 

We amplified it all through influencer content captured live at the event, extending the moment across social.

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IMPACT

UPS earned the most talked-about activation at ComplexCon, landed a feature in WWD, and redefined its role in culture with purpose and presence.

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