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Brands Backstage: A Conversation with Sara Evans

Audio

FlyteVu has partnered with the CMO Club to bring you the audio series: Brands Backstage. This series gives brand marketers an inside perspective on how some of today’s top music artists think about partnerships.   In this episode: We introduce Sara Evans, who has had five #1 singles, sold millions of records, and won the Academy of Country Music’s Top Female Vocalist Award. We discuss the power of an authentic connection to a brand in order for it to be believable to consumers. We speak with Sara on how she has been passionate about every brand she has partnered with and why those campaigns have been successful.   To access this content, please fill out the form below.  

Brands Backstage: A Conversation with Dustin Lynch

Audio

FlyteVu has partnered with the CMO Club to bring you the audio series: Brands Backstage. This series gives brand marketers an inside perspective on how some of today’s top music artists think about partnerships.   In this episode: We introduce Dustin Lynch, Platinum artist who has earned five consecutive #1s, three Top 5 albums, and PLATINUM-level certifications. We discuss the power of music and importance of authentic timing in partnerships. We speak with Dustin about his personal brand and the key role social media plays.     The Transcript:   Pete Krainik: Pete Krainik here, the founder and CEO of the CMO Club with another episode of Brands Backstage, a new podcast series for CMOs, in partnership with FlyteVu. Three specific objectives: First, deliver high impact insights on how the most innovative brands are working with the artists that everyone can…

The Death of the Press Release

Article

For decades, press releases were used as the driving force of all news delivery from corporate communications departments and agencies. They were written on typewriters, faxed to the press, and almost immediately a call was made to ensure receipt of delivery. There were no social media platforms, cell phones, laptops, or emails. The rolodex was your best friend. Fast forward to present day and writing press releases have become a thing of the past for many in press and media fields. These days, publicists and communications teams are using customized media mailers, media partners, and social media influencers to deliver a message. These are more strategic ways to pick your exact audience, and deliver your message to the target demographic and consumer. This past April, FlyteVu produced an event at a private estate in Rancho Mirage for our client Bumble…

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How Music Makes Your Brand More Memorable

Article

"Brand storytelling is the most effective way to connect with your audience." - Jeff Charles   Often times, brands make the mistake of trying to tell their own story by burying consumers in details about their products and why they should buy them without framing that information in a meaningful context. In doing so, agencies tend to highlight numbers and figures in order to convince prospects to act, think, and feel a certain way. The problem is this style of communication feels disingenuous. And even worse, it's easily forgettable because their brand and product details aren't presented in a memorable way. It's not presented as a story. Research shows that information presented as a story is 22 times more memorable than facts presented with no context. Think back to high school. Odds are you don't remember the specific formula to…

Brands Backstage: A Conversation with Cam

Audio

FlyteVu has partnered with the CMO Club to bring you the audio series: Brands Backstage. This series gives brand marketers an inside perspective on how some of today’s top music artists think about partnerships.   In this episode: We sit down with CAM, a California-born singer/songwriter that emerged as one of the past year’s true breakthrough artists, achieving her first Platinum record and first #1 country single with “Burning House,” which earned her a GRAMMY® Award nomination for Best Country Solo Performance.  In fact, she was the only female country act to release a song in 2015 and amass a million downloads by the end of the year.  The success also sparked Cam to six nominations for the 2016 Academy of Country Music Awards (most-nominated female), two nods for the American Country Countdown Awards, three nominations for the CMT Music Awards (tied…

Brands Backstage: GRAMMY-Nominated Artist Hunter Hayes Discusses Brand Partnerships

Audio

FlyteVu has partnered with the CMO Club to bring you the audio series: Brands Backstage. This series gives brand marketers an inside perspective on how some of today’s top music artists think about partnerships.   In this episode: We Introduce Hunter Hayes, a five-time GRAMMY-nominated singer, songwriter, and multi-instrumentalist who released his debut album in 2011. The album received a double platinum certification and lead him to be the youngest male act to top Billboard Hot Country Songs chart. Hayes has been nominated for multiple Teen Choice Awards, a People’s Choice Award, American Music Awards, and has toured with Taylor Swift, Carrie Underwood, Lady Antebellum, and more. We discuss high-impact insight on how artist Hunter Hayes works with brands and views partnerships. We embark on a discussion-style interview that highlights Hayes’ passions and features new and innovative ways to achieve successful…

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The Importance of Music in Brand Loyalty Programs.

Article

Brand marketers spend countless hours and money trying to identify the best channels, messages, and timing to acquire and engage new customers. According to Thanx, Inc , 2017, “The Ultimate Guide To Customer Loyalty in 2017," it costs 5-7x more money for a brand to acquire a new customer than to drive an additional visit from an existing customer. So while acquiring customers is important, retaining customers is just as important and should be a consideration when evaluating acquisition efforts. The music industry has the unique ability to offer an impactful experience for a brand's customers and should pursue opportunities to leverage a brand's need for marketing experiences. A Loyalty Program is one such opportunity.   The Impact of Loyalty Programs For ages, brands have created and deployed loyalty programs (toys in Happy Meals, buy-one-get-one-free perks, come-back coupons handed over following…

Is Your Celebrity Partnership a One-Way Street?

Article

Talent partnerships are relationships. Each partner needs to put in 100% for the relationship to be successful. In an everyday scenario, it looks like this: You work a full-time job to provide financially, take care of the kids, clean the house, grocery shop and cook, and do the laundry, all while your husband/wife vacations in the South of France. You’re exhausted, bitter and the end is in sight. Does the above scenario sound a little too much like your current partnership with an Influencer or Celebrity Talent? Are you doing all the work, the Talent isn't engaged and your spend isn't showing an ROI? It might be time to take a closer look at the relationship dynamic. Here are some clear signs that your Celebrity Partnership is one-sided, and what you should do about it.   The Talent puts restrictions…

Brands, and Music, and Charity, Oh my! The Marketing Campaign Trifecta

Article

“Do your little bit of good where you are; it's those little bits of good put together that overwhelm the world.” Desmond Tutu. Building a successful marketing campaign can be daunting. An effective campaign builds brand trust, desire, and validation. How does one build such a campaign? The answer might surprise you. It starts with understanding the trifecta of successful marketing: targeting the consumer in a partnership that fuses brand, music, and charity. 67% of millennials report that investments and purchasing decisions are a way to express their cultural values according to The Economist Intelligence Unit. Echoing Tutu’s words, the consumer today can express their “bit of good” through the purchases they make or the ways in which they invest their time. No longer does making an impact mean you must donate directly to a charity or give a day…

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Q&A With Brian Wagner: An Insider’s Perspective on the Power of Music & Brands​

Article

Most people have an emotional connection to music because of a specific song, performing artist, or experience.   There is a moment of euphoria when you hear the music tied to an important event or season of life. That connection is a driving force for a consumer, and one that brands passionately try to create within their music partnerships. The power of a song or artist(s) can take consumers on an authentic journey, which has the potential to lead to sales. The process of finding the right partner is very important, and it requires an understanding of your consumer, what they respond to, and the authentic connection needed to launch a music program. So why should your brand care about music? The wrong partnership can cripple a brand’s perception and affinity with its audience. However, the right partnership can enhance…

The Music Bridge – Effectively Connecting to Consumers.

Article

You’re watching your favorite sitcom and the first commercial break rolls on. It’s the current pop sensation singing their latest hit all the while the advertisement is promoting a discount superstore. You love the song, but do you feel the connection to the brand? It’s your favorite artist, but do you believe the story is authentic? You find it’s hard to, because an actual story isn’t being told… In this digital age, it’s hard to break through the chaos and leave a lasting impression. Particularly when the brand story is being told through music in a short 30 second spot, leaving the consumer with no invitation to further engage. We know music is a bridge to emotion. We also know that emotion is a bridge to sales. However, many brands build this bridge with a one dimensional approach. This would…

The “Red Corvette” of Celebrity Sponsorships.

Article

Taking the long view of brand partnerships We are all familiar with the concept of a midlife crisis, or the seemingly rapid decline of identity or self-confidence sometimes brought on by "middle age." You might even know someone who, for example, felt the need to 'reinvent' themselves by purchasing a sexy, fast sports car with the hopes the purchase will change their persona to reflect those attributes. The car is cool and sexy, but also completely and utterly impractical. It’s no different in the world of Celebrity Sponsorship and Endorsements. Brands find they have become outdated, irrelevant, and have a need to “reinvent” themselves. They know they must integrate into the pop culture conversation and start looking for the right celebrity partnership to make them relevant again. And that’s when BANG! They purchase a mid-life crisis car. The CEO demands…

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How to Align Your Artist with the Right Brand Partner.

Article

Tactics for “breaking” bands have evolved significantly as the music industry has changed. For decades, radio was king. Then, in the 1950s and ‘60s, tens of millions of Americans’ viewing habits were concentrated across three networks and TV took over. MTV, festival slots, and synch licensing have all enjoyed their time in the spotlight, as well. And while each of those tactics is still an important piece of the puzzle, if you talk to any manager or label executive these days, the most coveted prize for a developing artist is clear: a brand partnership. Thousands of brands, big and small, are looking to align themselves with tastemakers within a number of different categories. Most of these deals take months (or even years) to confirm and come with seven-figure paydays. That said, these deals are more about exposure than dollar signs—at…

“What Now?” Answering your outlet’s biggest question.

Article

There is no doubt that the ways in which consumers interact with media, journalism, and press are rapidly changing. Not only are people consuming news in a different way, but the attention span is much different with younger generations than ever before. As a media outlet, your focus typically lies in two places: how to maintain and elevate readership, and how to better engage your audience. Essentially you begin noticing your growth is flatlining and you begin asking yourself "what now?" The traditional answer was once to expand digitally and push for dot com engagement, elevating the number of produced content and posts across the site. Then, it evolved into a social play: Instagram takeovers and Twitter Q&As.   Modern techniques for building your consumer base Currently, many media outlets have expanded into direct to consumer items such as monthly…