Brand Retainer
CLEAN Cause raises brand awareness for their mission through multi-faceted programs that highlight strategic partnerships, press placements, influencer programs, and product seeding.
The Challenge.
Flytevu was tasked to build brand awareness and bring CLEAN Cause into the entertainment space through founder and product press, influencer strategy, product seeding, celebrity gifting and relationship building.
What We Did.
FlyteVu was engaged as CLEAN’s first agency partner to help grow awareness and drive sales for the Yerba Mate energy drink. FlyteVu focused efforts in four lanes:
Influencers & Product Seeding
FlyteVu seeded product with Talent & Influencers, securing earned exposure with top podcast Armchair Expert, included in social posts from Talent and Influencers, as well as celebrity investors.
Brand & Founder Press
In six months, FlyteVu secured 30+ hits in print, radio, digital, and podcasts including GMA Deals & Steals, Forbes, E! News, CBS Austin, Fox News, and more.
Partnerships
FlyteVu partnered CLEAN Cause with iHeart to sponsor the “Recover Out Loud” live stream concert featuring Macklemore and other artists with a recovery story. The stream drove incremental traffic to the website and led to 4+ Talent and influencer partnerships.
Talent Partner / Equity Partner
FlyteVu secured the brand’s first major Talent Partner with Grammy-Winning Artist Macklemore as Investor and Creative Director.
The Results.
30+ Earned Media Placements (between print, radio, digital, podcasts, and affiliate)
393,537,669+ Unique Monthly Visitors
18 Influencers Secured
88 Variations of Product Seeding
Related Work.
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Fritos, in partnership with YouTube Music, produced snackable and ownable content to create connection between the Brand, Country Music stars, and their fans.
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“Drink to This” presented by Macklemore
CLEAN Cause announces partnership and new Creative Director Macklemore with celebratory “Drink to This” video showcasing ‘toastimonials’ from members of the recovery community.
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