KELCE Documentary Premiere

KELCE Documentary Premiere

Amazon Prime Video showcases its latest documentary with the Premiere of “KELCE” in Philadelphia, featuring the story of NFL Superstar, Jason Kelce.

The Challenge.

Create a one-of-a-kind event to build awareness for Amazon Prime Video’s new documentary film featuring NFL Philadelphia Eagles’ center, “KELCE.”

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What We Did.

FlyteVu created an unforgettable film premiere, held at Philadelphia’s Suzanne Roberts Theatre in the heart of Philadelphia’s Arts District, to celebrate one of NFL’s biggest stars, Jason Kelce.

Featuring a football turf “red” carpet lined with walls carrying inspiring quotes and poignant moments from Kelce’s life featured in the film, the event creatively honored Kelce’s ties to Philadelphia and the Eagles, as well as his Underdog brand, with items situated in the entrance such as a replica of the stadium’s Eagles Wings mural and a mural of Kelce and his Underdog teammates. Additional elements incorporated in the event, such as Underdog t-shirts for guests and Kelce’s favorite Little Sip beer served, made for an unforgettable event.

We then amplified the event through our strategic influencer campaign that included support from well-known Eagles superfans including Alex Subers, Taylor Bisciotti, and Lindsey Stackhouse who all attended and covered the premiere, helping to drive tune-in. The finishing touch included the influencer support we garnered beyond the event across TikTok and Instagram from artists and notables including Breland, DDG, Emmanuel Acho, Jesse Wallens, and Ryan Abe.

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The Results.

“KELCE” premiered at #1 on Amazon.

The “KELCE” influencer program boasted 9 total influencers, 31 total posts, 5 added value posts, and a social imprint of 9.7MM.

Compared to APV benchmarks, “KELCE” nearly doubled impressions (316K for KELCE, vs. 189K benchmark) and more than doubled engagements (94K for KELCE vs. 45K benchmark).

Click-through rate surpassed benchmark by 150%.