Spotify House – CMA Fest 2022

Spotify House – CMA Fest 2022

Spotify’s “Spotify House” delivered the ultimate CMA Fest Event with exclusive performances from 75+ of country music’s hottest artists.

The Challenge.

After a two year hiatus, Spotify wanted to come back to CMA Fest with an elevated experience for consumers, industry professionals, and artists that cemented their brand as the leading DSP in Country Music.

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What We Did.

FlyteVu managed all aspects of the four day event, June 9-12, 2022, including creative, artist production, hospitality and logistics for over 75 artists. Spotify House at Ole Red on Broadway featured engagements for fans, industry professionals and artists, including an Instagram sponsored photobooth for artists to capture reels and QR codes with an Instagram filter and secret performance alerts through partner, Digital Seat Media.

FlyteVu’s Creative team worked with the Spotify Brand + Creative team to reimagine the look and feel of the Hot Country playlist, leading to a more modern approach to the traditional playlist. Notable attendees and performers include Tom Hanks, Luke Bryan, Nelly, Lainey Wilson, Dan + Shay, Dustin Lynch, Tyler Hubbard, Kelsea Ballerina, and more.

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The Results.

75+ Artist Performances

First-Ever “Fresh Finds” Artist Performances, featuring unsigned country music artists

20,000+ Attendees

Spotify House was the Place to Be at CMA Fest 2022